Written Analysis and Communication (WAC) †Assignment

1.Situation AnalysisHolmesafe Ltd.s air has been growing steadily, with profits and client base increasing year on year. Increasing demand of advisory run resulted in additional fee income for the company and improved its product support. As a result of this growth, the company has recently expanded by adding new premises, subscribe new contracts and recruiting full time employees.Holmesafe Ltd.s largest client is Dawsons Ltd. Dawsons has been a loyal customer and is much valued being the companys very first client. Frank Jackson, the chief buyer at Dawsons was offered directors post owing to the support provided by him during the initial pattern of the company. However, Jackson refused the offer after considering the advice from his supervisor, Harry Thomas, who raised concerns about conflict of interest.Mid-way through Holmesafe Ltd.s second year of operation, George Holmes, the founder of the company received a phone call from Jackson informing him that he was under pressure t o evaluate the possibility of shifting Dawsons business to another supplier (Browns). tally to Jackson, Browns had improved their manufacturing methods and were extremely competitive and very reliable. In the same conversation, he also expressed his personal need to generate additional income and sought Holmess advice on how to go about doing so.George Holmes requested for some time and set up a lunch meeting next Saturday to discuss the matter.2.ProblemPossible loss of business from Dawsons Ltd. and threat of competition from Browns (and possibly other companies).3.OptionsA.Retain Dawsons Business B.Let go of Dawsons Business C.Expand Market (Reduce reliance on Dawsons)4.Evaluation CriteriaI.Adverse impact to revenue II.Adverse impact to Referrals /New Business (owing to negative reputation) iii.Adverse impact to Business Plan (for the future)6.RecommendationBased on the above evaluation, it is recommended that Dawsons business must be retained. Expansion of grocery store will n ot have as much impact to business as the impact the other options will.7.Action PlanA.Meet Jackson with a proposal toI. Improve the vivacious pricing and service terms in order to retain the business, and thereby make a counter offer to what the competitor Browns seem to have provided to Dawsons.II. tolerate a revenue share to Jackson as an additional incentive for helping maintain a long standing relationship and being Holmess most valued client.8.Contingency PlanEngage directly with Harry Thomas in case the deal with Frank Jackson is not struck. As Jacksons supervisor, this may be an alternative recourse for the company in order to help retain the business.