E-campus.com :: essays research papers

Ecampus.comq     Product- Ecampus.com is an internet company that offers a wide variety of college supplies and other related items online. However, the primary product that is being marketed is college textbooks and books. In item Ecampus.com claims to be the largest college bookstore online, and to have totally books in print on tap(predicate) to customers. q     Price- In terms of price, Ecampus.com offers their product at an affordable, discounted price compared to the typical bookstore price. Having books available at an affordable price for college students is one of the companys main concern and is evident in their mission statement, as it claims "to provide the easiest, fastest and cheapest way for college and university students to buy textbooks and cloth". On the web site the company also displays the actual price of the book being bought and the price they offer it at, in order let the students be aware of how much they are saving.q     Promotion- Ecampus.com have gone through great lengths to promote their company, especially during the summer of 1999, which around the time when they officially launched their company to the public. Their furtherance efforts during the period were extremely vital to the companys growth since they had just recently entered the market and also because the school period was soon the start shortly. On July 2, 1999, Ecampus.com officially went stand up with their web site, during a press conference, which was held in order to introduce their company to the public. Their promotion efforts continued to reach the public through, the internet and mass media. Various commercials for instance, began to impart air nationwide, directed primarily for their target market, which were college students. Ecampus.com also chose other channels of promoting their service, which includes flyers on college campuses and magazine ads.q     Place- The great thing about Ecampus.com is an internet company and is accessible via the computer, which makes it all the more convenient for the customers to shop. This aspect of the company gives them the advantage over other retail bookstores that are not online and are limited to only a weensy portion of the market. By making Ecampus.com strictly and internet company, they are able grab a large part of the market share since they are open to the public at a global scale, rather than on a local scale.Target Market-College studentsq     Demographically/Psychographically- Ecampus.com target their market on the demographic basis of sex, age, business line and income.