Module 3 Case Assignment Example | Topics and Well Written Essays - 750 words - 2

Module 3 Case - Assignment Example Old Navy targets young adult males who are aged 25 to 35 years old. As most countries recover from the 2008 recession, the level of employment among the young adults has significantly increased. As a result, the income of the young consumers has improved leading to high purchasing power and demand for households and cloths. This implies that by targeting the young adults, Old Navy has taken an effective promotion strategy that will result to increase in the level of sales. In the current times, most of the You Tube and Facebook as well as Twitter visitors are young consumers. In its effort to create strong customer awareness, Old Navy uses social media thus ensuring that its target customers are aware of the new products that the company introduces in the market. The fact that most young men like using mobile devices with fast internet, the company will benefit from sending its information in a high speed to its large customers base. Old Navy prefers the use of mobile devices instead of promoting their brands through the television. One of the key assumptions that were made about the viewing habits of the targeted consumers is that they are not in their mindset while watching the television. According to Ms. Curtis-McIntyre, when men are watching sports through the television, they are not in a position to notice a polo shirt or a pair of jeans. I believe this assumption is valid taking into consideration the strong admiration of sports such as FIFA World Cup and England championships by men. As they continue to watch the games, men may fail to notice a new brand on the screen and thus the use of a mobile device is the best option (Elliott, 2011). As compared to watching the television, men are more interested in watching videos such as Supar Tool and Corporado videos (Lefebvre, 2013). As the result, Old Navy embarked on using the videos an